promoted pins

Where You Should be Spending Your Advertising Dollars in 2018

Where You Should be Spending Your Advertising Dollars in 2018

It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019. 

Pinterest Introduces Promoted Videos

Pinterest Introduces Promoted Videos

The current social media trend seems to be where video goes, advertising dollars soon follow (see: Instagram Story ads, Snapchat’s expanded advertising platform.)  Pinterest hopped on the bandwagon this week by rolling out Promoted Video Pins to all advertisers.