Check out the recap of our presentation at the April 2019 Atlanta Apparel Mart.
It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.
Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows Facebook to find the most relevant people and cheapest results across both platforms.