paid social media

Advertising on Snapchat

Advertising on Snapchat

Not only has Snapchat’s stock taken some billion dollar hits recently (lookin’ at you Rihanna and Kylie), the multimedia messaging app has also lost popularity among its’ users due to the most recent software update which altered the layout and user-friendly appeal of the app.

Where You Should be Spending Your Advertising Dollars in 2018

Where You Should be Spending Your Advertising Dollars in 2018

It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019. 

Should Your Brand Advertise on Facebook or Instagram?

Should Your Brand Advertise on Facebook or Instagram?

Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows Facebook to find the most relevant people and cheapest results across both platforms. 

Setting Advertising Goals

Setting Advertising Goals

It’s no secret we love goal-setting at Imagine Media and advertising goals are no exception. Setting goals and, more importantly, setting the right goals, is essential to a strong advertising strategy.

The Facebook Pixel Gets A Facelift

The Facebook Pixel Gets A Facelift

Facebook Update Alert! The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery.