paid advertising

Advertising on Snapchat

Advertising on Snapchat

Not only has Snapchat’s stock taken some billion dollar hits recently (lookin’ at you Rihanna and Kylie), the multimedia messaging app has also lost popularity among its’ users due to the most recent software update which altered the layout and user-friendly appeal of the app.

Reddit Introduces Native Mobile App Ads

Reddit Introduces Native Mobile App Ads

The front page of the internet, aka Reddit, is developing native ads for its popular mobile app. The new ads, called native promoted posts, will launch on iOS on Monday, March 19.

5 Strategies for Creating Effective E-Commerce Instagram Ads

 5 Strategies for Creating Effective E-Commerce Instagram Ads

Instagram is an incredibly powerful place for brands to advertise, especially for e-commerce. Don't miss out on the opportunities it provides by not running effective ads. These five tips will put you on the road to Instagram advertising success. 

8 Mistakes You're Making on Facebook

8 Mistakes You're Making on Facebook

The best part about mistakes is the learning opportunities they provide. Check out our list of common Facebook mistakes made by brands and, since we're always learning too, let us know in the comments what else should make the list!

9 Last Minute Holiday Advertising Tips

9 Last Minute Holiday Advertising Tips

according to Facebook, an average of 62% of surveyed people report doing most of their holiday shopping in December and 1 in 4 shoppers make their purchases between December 11-20. So for all the last-minute shoppers and advertisers out there, here are nine ways to optimize your social media this holiday season.

Should Your Brand Advertise on Facebook or Instagram?

Should Your Brand Advertise on Facebook or Instagram?

Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows Facebook to find the most relevant people and cheapest results across both platforms. 

The State of Social Advertising

The State of Social Advertising

4C Insights released its State of Social Advertising in Q2 2017 report this week and we are pretty excited about the big happenings in the industry right now. To make it easy for you to get the gist of the report, we rounded up the highlights here.

Setting Advertising Goals

Setting Advertising Goals

It’s no secret we love goal-setting at Imagine Media and advertising goals are no exception. Setting goals and, more importantly, setting the right goals, is essential to a strong advertising strategy.