Not only has Snapchat’s stock taken some billion dollar hits recently (lookin’ at you Rihanna and Kylie), the multimedia messaging app has also lost popularity among its’ users due to the most recent software update which altered the layout and user-friendly appeal of the app.
according to Facebook, an average of 62% of surveyed people report doing most of their holiday shopping in December and 1 in 4 shoppers make their purchases between December 11-20. So for all the last-minute shoppers and advertisers out there, here are nine ways to optimize your social media this holiday season.
Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows Facebook to find the most relevant people and cheapest results across both platforms.