newsworthy

Google Introduces Machine Learning to Ad Products

Google Introduces Machine Learning to Ad Products

Google announced in July new machine learning features to make YouTube and search ads more effective. On YouTube, a platform with more than 1.5 billion users, the new features will allow advertisers to not only optimize campaigns for views and impressions but “maximize lift” to reach people who are most likely to consider a brand after seeing a video ad.

Gearing Up For IGTV

Barb

One of the most challenging and exciting aspects of the social media business is staying up to date on the latest trends and newest platforms. When our team gets news of an update, we make sure we include a discussion about it in our weekly meeting. This ensures that we are always at the top of our game, delivering our partners the best services for their industry.

This week our account team will, of course, be discussing IGTV, Instagram’s competitive answer to YouTube. With this new update, Instagram is allowing users to post video content up to an hour long. This is a significant escalation from Instagram’s former 60-second limit on video content. A dedicated IGTV app will also accompany this feature. Given that Instagram recently reached 1 billion monthly users, this new long-form video feature will have a large audience to cater to.

The pressing question within Imagine Media’s walls is how can we put this new tool to use for our partners? To say that our video team is excited would be an understatement. This new feature will no doubt allow for an extended list of video options that we can offer to our partners in order to create a new means of reaching their target audiences.

Stay tuned to Imagine Media’s social channels and learn how we will be implementing IGTV into our social strategy!

Story By: Sophie Duncan

Instagram Tells You When "You're All Caught Up"

Instagram Tells You When "You're All Caught Up"

Remember the days before Instagram changed its algorithm and rearranged our feed so that it was no longer in chronological order? Ever since we have lived in a world where there was no way to know if we had seen every new post. However, Instagram is about to restore some of our sanity with a new feature it is in the process of rolling out.

Share Posts to Stories on Instagram

Instagram has officially launched a new feature that enables users to reshare an Instagram post with their friends via Instagram Stories. This will allow users to provide their own feedback or commentary on a post, without having to put the post in their profile's permanent feed.

We’re so excited to see how this feature will be used by audiences to engage with our partners! We can only imagine how useful this will be when announcing items on your Christmas list, sharing with friends a photo of food to entice them to join you at your favorite restaurant, or brag about a professional service you recently used.

To share a post to your Stories, simply tap on the paper airplane icon below the photo, and click “Add post to your story.” You can customize the background color by swiping left and add your own text, stickers, or GIFs.

Once published, the Story will credit the original poster with a link back to their Instagram profile and appear in your Instagram Stories for 24 hours.

Be sure to follow Imagine Media’s Instagram Stories for our weekly Social Studies series that will provide you with any social media news updates you need to hear!

Story By: Sophie Duncan

How The GDPR Affects Your Business

How The GDPR Affects Your Business

It might seem like a European law won't affect US-based businesses, due to the global nature of the internet, there are a few instances in which US businesses might be monitoring data of EU residents and will need to take steps to comply with laws.

Instagram Introduces Native Payments Feature

download.png

Impulse buyers beware because our bank accounts are in trouble! Instagram subtly rolled out a native payments feature in the app for a select group of users. Similar to Apple pay, you can now register your card within the app and, by using a security pin, make purchases within Instagram.

We are so excited about what this feature will mean for the future of our partners’ business leads within Instagram. The fact that they are eliminating the need to leave the app and enter payment information will without a doubt make Instagram a huge platform for business transactions. We foresee that Instagram advertising will be more valuable than ever. 

Targeted advertising already produces many website leads, and now that users don't have to be inconvenienced by even leaving the app, this new feature is sure to boost sales!

Story By: Sophie Duncan

Facebook Marketplace Ad Placement

Facebook Marketplace Ad Placement

Over the last few weeks, Facebook rolled out the capability to run ads in the previously ad-free Marketplace. The Marketplace, Facebook’s answer to Craigslist, provides a space for users and retailers to buy and sell products safely and easily.

The new ad placement allows advertisers to serve ads they run in other areas of Facebook in the Marketplace too– there aren’t yet any unique features for ads on Marketplace pages. However, the announcement is exciting for advertisers for a number of reasons.