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Instagram Best Practices: Lifestyle Industry

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When it comes to Instagram, there are a lot of things people assume every person needs to have a successful reach. Aesthetic, good photos, personality, and so on. Instagram has become increasingly important for brands to reach an audience, especially brands that fall into the lifestyle category. People now use Instagram for jewelry inspiration, shopping research, and for places to buy lifestyle pieces. Not only that but now people share photos daily and tag friends in accounts for products they like or tag boyfriends to drop hints. Instagram is very quickly becoming a major outlet to reach a target audience. Here are a few quick tips to create a great Instagram feed for lifestyle products:

1. Aesthetic

As many already know, Aesthetic is everything on Instagram. It’s important to hone in on an aesthetic that makes your brand unique and lines up with their style of product. Sticking to brand colors and specific styles of photos should help create a cohesive look, and attract more followers to your page. At Imagine, we use a top 9 grid to create and keep an aesthetic for partners.

2. High-quality photos

The aesthetic of your Instagram account is important, but even cohesive content loses its luster if a photo isn’t high quality. High quality and professional photos consistently get more impressions and shares than lower quality photos. If you can see a sparkle in a diamond or all the details of an intricate dress design, it creates a more luxurious look not only to your account but to the product as well.

3. Models>Objects

Using a model in some photos, if not all, is a better practice for lifestyle Instagram pages. It reminds the viewer that there are people on the other side of the screen, not a catalog trying to sell them something. Putting human features in your photos gives an audience a feeling of personality, and feels more like a conversation rather than a sale scheme.

4. Communication

When people comment all the time “love” “beautiful” “the right one is my favorite” – show these people some love! As brands, you feel excited when people love your work, so you might as well tell them. It makes people more likely to want to interact with your brand more and replying in specific ways can help create a stronger brand voice. Communicating with people directly on Instagram can also help people figure out how and where to buy your products.

Story by: Amanda Carneglia

Facebook Testing Voice Clip Status Updates

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Facebook is testing Voice Clips as a medium for a status update. The company is rolling out this feature as a trial to a small percentage of users in India.

To post a voice clip, users can record their voice and preview the clip before posting (but aren’t able to edit it). You can share the clip to your News Feed where your following will be able to hear it.

Facebook believes that sharing content through voice updates is more personal than a text status and less complicated than recording a video. The feature may also be helpful for language barriers on devices.

The social media platform is trying to stay innovative in order to not fall behind amidst competing platforms, and this new feature may serve as a new way for users to express themselves. Given the popularity of podcasts, it will be interesting to see how this new status update option will perform.

It’s not yet known when this feature will be introduced to the rest of the world, but Imagine’s social team will be watching for the rollout to happen.

Story By: Sophie Duncan