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Understanding Generation Z: 5 Things You Need To Know

Understanding Generation Z: 5 Things You Need To Know

In celebration of the year that Generation Z becomes the largest generation globally, Snapchat published two different reports that touched on how to connect with Generation Z through media platforms and how to understand their digital-centric cultural behaviors.

How The GDPR Affects Your Business

How The GDPR Affects Your Business

It might seem like a European law won't affect US-based businesses, due to the global nature of the internet, there are a few instances in which US businesses might be monitoring data of EU residents and will need to take steps to comply with laws.

Facebook Marketplace Ad Placement

Facebook Marketplace Ad Placement

Over the last few weeks, Facebook rolled out the capability to run ads in the previously ad-free Marketplace. The Marketplace, Facebook’s answer to Craigslist, provides a space for users and retailers to buy and sell products safely and easily.

The new ad placement allows advertisers to serve ads they run in other areas of Facebook in the Marketplace too– there aren’t yet any unique features for ads on Marketplace pages. However, the announcement is exciting for advertisers for a number of reasons.