When we begin our creative journey with a client, it often starts with a mood board. Mood boards are an effective way to communicate the high-level aesthetic before the more detailed creative process begins. This tool gives the client an expectation for what the finished project will look like and makes sure that everyone is on the same page from the start. Designing a mood board can be a challenge if you’ve never done it before. We’ve outlined a strategy for composing a mood board that you’ll be proud of and your client will love.