Journaling has radically changed the way Bonnie experiences the world around her. Her self-discovery journey started in university when she received a life-changing diagnosis. A mentor introduced her to the power of journaling which helped her organize her thoughts, reduce anxiety and take control of her mental health. Learn how Bonnie channels this passion into her business, Archer and Olive in our ImagiNation guest blog.
Carly Martin is the owner and designer of Clementine Studio, an illustration and design studio in Chicago. She built her brand from the traditional marketing experience she gained in the early years of her career. Since then, Carly has illustrated for brands including Architectural Digest, Birchbox, The Art Institute of Chicago, Rebecca Minkoff, Lebron James, and Refinery 29.
Chelsea sold everything and moving to Asia after graduating from university. During her travels, she fell in love with graphic design and creating beautiful aesthetics for Instagram. After taking an internship with a traveling influencer, Chelsea was ready to begin her own professional journey. Learn how Chelsea imagines more for her brand and leaves her mark in the marketing industry.
In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.
We are pleased to share that in our efforts to improve the online presence of our partners, we have been recognized as a global leader among social media agencies. This accolade comes to us courtesy of Clutch, a ratings and reviews platform for B2B service providers that uses in-depth research to identify top service providers in dozens of industries.
Overall, YouTube ads help advertisers address one of the biggest challenges in marketing: choosing where to advertise in today’s crowded landscape. As the second-largest search engine after Google and third-largest social media platform, YouTube draws huge numbers of users looking for all sorts of content and experiences– making it an ideal place to advertise for any number of business goals.
It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.