In a “fireside chat style,” Catie Griggs, VP of Atlanta United Business Operations, and Alex Gonzalez, Chief Innovation Officer for the Atlanta Metro Chamber, recapped the journey of building the brand behind Atlanta United. Here are some key takeaways from their conversation, which can apply to your business and brand too.
We are pleased to share that in our efforts to improve the online presence of our partners, we have been recognized as a global leader among social media agencies. This accolade comes to us courtesy of Clutch, a ratings and reviews platform for B2B service providers that uses in-depth research to identify top service providers in dozens of industries.
Overall, YouTube ads help advertisers address one of the biggest challenges in marketing: choosing where to advertise in today’s crowded landscape. As the second-largest search engine after Google and third-largest social media platform, YouTube draws huge numbers of users looking for all sorts of content and experiences– making it an ideal place to advertise for any number of business goals.
It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.
At the start of 2018, Pinterest reached 175 million active monthly users. Of those, 40 percent of new sign-ups are men and the majority of active pinners are below 40. Don't make the mistake of writing off Pinterest too soon! Check out these five ways any business, and I mean ANY business, can use Pinterest to reach relevant audiences and marketing goals.
Getting started with social media for professional services companies can be tricky. However, when executed correctly, social media can make a powerful tool for building client relationships, gaining new business and becoming an industry leader.Check out our 4 top tips for social media success in the professional services industry and contact us if you want to learn more about our own services!
The time has come (we daresay) to start mapping out marketing strategies for the 2017 Holiday season. Because the time period preceding the Holidays is the biggest time of year for consumer spending, it’s crucial to carve out some time to plan your marketing strategy before it’s time to carve out those pumpkins.