influencers

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

Instagram’s new Branded Content Ads option is here to help brands make the most of Instagram marketing. The feature will now let companies promote any organic content posted by influencers, specifically partnerships and sponsored content.

5 Tips for Picking Influencers Who Will Represent Your Brand Well

5 Tips for Picking Influencers Who Will Represent Your Brand Well

If you want to explore the influencer-marketing world, we’ve got you! We’ve gathered five tips to help you choose the influencers that will grow your audience.

Three Easy Ways to Collaborate with Brands

Three Easy Ways to Collaborate with Brands

Once you’ve decided upon your first collaboration (learn how to land your dream collaboration here), the next step is understanding what your options are and figuring out exactly what to pitch.  It’s crucial to be confident and have a plan before heading into any negotiation.

Double Tap the Keg: Recap

Double Tap the Keg: Recap

If you weren’t able to make it to our Double Tap the Keg event earlier this week, this post is will help minimize your FOMO and fill you in on the most important lessons learned that night.  If only we could transport Reformation beer (Cadence and Union were delicious) and gusto! tasty sweet potato chips for you to enjoy while reading this post, you could close your eyes and pretend that you’re in our rustic-chic office surrounded by some of the coolest, most successful influencers in Atlanta!