Six years ago when I graduated from university, the prospect of a career in social media was just on the horizon. Fast forward to 2018 and it’s not uncommon for a business to have a social media manager, or management team, on staff. Before I landed my position at Imagine Media, I was seeking an opportunity that involved content creation, but I found it really difficult to narrow down what that exactly translates to in a job title. My parents were skeptical too, as social media is definitely not within the traditional career paths that they are accustomed to. The reality is social media management is a growing industry and new job opportunities are a result of this.