goals

Setting Advertising Goals

Setting Advertising Goals

It’s no secret we love goal-setting at Imagine Media and advertising goals are no exception. Setting goals and, more importantly, setting the right goals, is essential to a strong advertising strategy.

The Importance of Goal Setting

The Importance of Goal Setting

Here at Imagine, we're big fans of goal setting. We do it all the time! We have company and personal yearly, quarterly, monthly, and weekly goals! It seems like a lot, but writing them down and sharing with each other makes the goals so much more attainable than if we just had them rattling around in our brains! 

Measuring Marketing Success in the Digital Age

Measuring Marketing Success in the Digital Age

Before the digital age, determining the return on investment (ROI) of marketing served as a long-time mystery to marketers and executives alike... but today, things have changed dramatically. The floodgates have opened and data is everywhere.

Guest Post: Tips for Business Owners on Setting and Achieving Goals

Guest Post: Tips for Business Owners on Setting and Achieving Goals

Without goals, your small business is not so much a business as it is a loose collection of random ideas, plans, and dreams. Of course, every small business needs ideas, plans, and dreams to succeed - but they have to be focused into a comprehensive business plan.