food and bev

Instagram Best Practices: Food + Beverage Industry

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Over time, Instagram has become an increasingly important platform for the food and beverage industry. Think about it, food is constantly being shared via Instagram. At least once a day you will see food appear on your feed or in your stories. Not only that, but when searching for a place to eat, Instagram has become an important way to find the best place to go. People will look at photos on a restaurants social media channel to learn more about the food and atmosphere. With all of that being said, Instagram is an important tool that should be leveraged by the food and beverage industry. Social platforms allow a business to share daily specials, events, and interact with their followers. For the food and beverage industry, this is becoming a key way to market to their target audience and bring in customers. Below we have listed best practices for Instagram when it comes to the food and beverage industry:

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Story by: Hannah Lagod

New Partner: Cyclone Anaya's

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What do we call upscale Tex-Mex? We call it Cyclone Anaya’s! We’re excited to welcome our newest partner, Cyclone Anaya’s, to the Imagine Media family!

Cyclone Anaya’s has been family owned and operated since 1966, and they take pride in offering world-class service. With six locations in the heart of Texas, they serve classy Mexican-style dishes that will make your mouth water.

Start your meal with their jumbo margaritas, indulge in tasty steak fajitas, and top it all off with a slice of their creamy cheesecake.

Check out their menu here and follow them on Facebook, Instagram, and Twitter to feast your eyes on their delicious dishes. Imagine Media can't wait to take our Food and Beverage expertise to the Lone Star State!

Story By: Adair Kucera

Social Media Best Practices: Food + Beverage Industry

Social Media Best Practices: Food + Beverage Industry

According to Hootsuite, 80% of the Food and Beverage Industry uses social media instead of traditional marketing to nurture leads, improve ROI, and stay in the know about customers- and competitors.
If you can create an emotional connection to your food, drinks, or ambiance, you will not only gain new customers, but you will retain them. 

The Best Food and Beverage Advertising Trends of 2017

The Best Food and Beverage Advertising Trends of 2017

Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.