Looking at the "Why" Behind behind Different Social Media Apps

Looking at the "Why" Behind behind Different Social Media Apps

If you’re like the majority of the 2 billion people who use social media, it’s probably become almost robotic for you to reach for your phone during even the shortest moment of downtime. ICYMI, social media is playing a huge role in our daily emotions.

4 Steps to Successfully Posting Your Facebook Ad Campaign

As a Digital Media Imagineer, we handle all paid promotions on social, as well as provide insights and analytics to show the return on investment. Some people may recognize these duties as paid advertising. While yes, this is true there are ample layers to this cake. Below are four steps to publishing your Facebook advertising campaign. Before we get started, you have to understand that in order to publish an ad, you must have access to Facebook Business Manager. This is a portal to posting ads, keeping track of the analytics and a reference to previous data.

Creating an Ad Campaign

The first question you have to ask yourself is: “what kind of ad is it that I need?” A page likes campaign increases reach and impressions, which ultimately brings more likes to your page. A traffic campaign drives engagement and activity to your page, this can translate into website clicks or people staying on your page for a certain time. Lastly, one of the most popular is a boosted post, which is promoting a previously posted image or video for a certain budget. These are more common due to their ease and massive reach, with a smaller budget. Luckily, Facebook gives you ample options to choose from, not just these three. Depending on which campaign you choose, they all drive something specific.

Determining Your Ad Sets

After creating your ad campaign, the budget, setting your dates and selecting various target audiences are all key elements to consider in creating a well-reached ad. When a budget is determined, you may see varying fluctuations of how many people will be reached for the duration of your ad; so this is a choice to be mindful of.

Composing Your Ads

Similar to reading a newspaper, the ads that have clear and relevant images are what will draw your audience and capture their attention. Once, they are done with swooning over your photos, they’ll move on to reading your caption. The caption needs to be something that speaks to what you’re promoting and why the audience needs it, but try to keep it as direct as possible.

Publishing Your Ads

Once you have thoroughly read through your witty captions and found images that are representative of what it is you want to promote, you have to publish your campaign. Be cognizant of the option to go back and edit your ad, if needed, even after publishing it. It is only if the ad is set to run currently (today) and not in the future (a week from now) that you may not be able to make adjustments.

A final piece of advice is to make sure that you clearly set your budget to “daily” or “lifetime”. Choosing a daily budget means that you will be paying that amount per day and choosing the lifetime option will set the budget over the lifetime of the ad (hence the dates you chose).

Have any other advice about creating Facebook ads? Share them with us in the comments below!

Story By: Daija McElwee

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Will Facebook Ads be able to Predict the Future?

Will Facebook Ads be able to Predict the Future?

Yes, you read that correctly. Despite the recent Cambridge Analytica scandal, Facebook is developing a new ad targeting option which would enable brands to target users based on predicted actions. Meaning, you could receive a Facebook advertisement based on things you haven't done yet. 

Getting Social as a Professional Services Company

Getting Social as a Professional Services Company

Getting started with social media for professional services companies can be tricky. However, when executed correctly, social media can make a powerful tool for building client relationships, gaining new business and becoming an industry leader.Check out our 4 top tips for social media success in the professional services industry and contact us if you want to learn more about our own services!

Imagine Recap: Last Week in Social Media News

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The top stories in social media last week:

  • Snapchat’s new Filters can transform the sky above your head.
  • Instagram now has 800 million monthly and 500 million daily active users.

Story by: Maire McMahon

Imagine Recap: Last Week in Social Media News

Imagine Recap: Last Week in Social Media News

The top stories in social media last week