If you feel like you’re constantly hitting the unsubscribe button on email marketing, you’re not alone. In our tech-saturated world, it’s hard to find that email from Mom in your inbox when it’s packed with promotional emails from brands you don’t care about. While most people roll their eyes at the idea of weekly or monthly newsletters, we are here to tell you that they do still matter.
Are you questioning if your email marketing efforts are worth it? Well, it's time to stop wondering because according to a recent study, 20% of your company's revenue can be accredited to your e-blasts.
Some of the Imagine Media team recently attended a Shopify meetup here in Atlanta (along with our rockstar client Nicely Built) and were inspired by all the speakers. We were especially impressed with advice from the e-marketers at Springbot on how to get a read on your competitors’ social media advertising strategies. Here are five tips, based on their advice and our experience, that you can use to size up your advertising competition on social.