ecommerce

Why you should be using Popups on your Online Store

Why you should be using Popups on your Online Store

No one likes pop ups, yet they are nearly impossible to avoid. Why would ecommerce owners, who are constantly working to win over the hearts of their audience, use this annoying marketing tactic? The simple answer… they work.

A Beginner’s Guide to Dynamic Product Ads

A Beginner’s Guide to Dynamic Product Ads

We recently explained the Facebook Pixel and all the cool things it can help a social media advertiser achieve. One of those cool things is the ability to serve ads featuring the exact products your customers were viewing on your site, as well as related products. The ads, called Dynamic Product Ads, are a relatively new type and offer a lot of benefits to companies and consumers alike.

What is The Facebook Pixel?

What is The Facebook Pixel?

You go shopping on a website, browse through some products, but decide you’re not ready to buy. You leave the site and go to Facebook and the first thing you see is an ad for the store or products you were just shopping. Those ads are possible because that store’s website has a Facebook Pixel.

Social Shoppers

Social Shoppers

Malls are dying in big cities and small towns, but retail remains king in the US of A. Instead of spending weekends fighting for parking and wandering store-to-store. more consumers are looking to their smart phones for the latests trends and deals.