digital trends

How to Avoid Digital Overwhelm

How to Avoid Digital Overwhelm

With Scroll Free September on the horizon, many conversations are turning to strategies for unplugging. While we know we couldn’t actually go cold-turkey since we’re in the social media biz, we recognize the importance of prioritizing human interactions and stepping away from our devices. At Imagine Media we encourage our team to find balance. Whether it’s a positive balance of work and life, a healthy balance of tacos in the evening and a green juice for breakfast or a balance between scrolling through Instagram on the couch while binge-watching Netflix and the next day going for a 10-mile hike -- we get it!

If you’re feeling like your relationship with the social media world is doing more harm than good, we’ve rounded up some ways that we find balance from the digital overwhelm to help you tackle Scroll Free September however you feel best.

Diving into the Differences of Instagram Stories vs. Instagram Posts in the Feed

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As if the altering of the Instagram algorithm wasn’t enough, we must grasp the ever-changing concept of Instagram stories. Since the release of Instagram stories in August 2016, businesses have seen a positive return from utilizing this tool. Some of us on the other hand simply want to know, what is the difference between Instagram stories and Instagram posts in the feed? Keep reading to decipher the difference and determine if it could be better for your page.

A unique concept of Instagram stories is that it allows your followers to see images and footage that may not make it to your feed often. This is a perspective that viewers love to see because it provides a sense of transparency for viewers. We often feature behind-the-scenes footage or Boomerangs (a moving picture or GIF), here at IMC, when we go on a photo or video shoot for our partners. This creates excitement and increases engagement on your page, which drives brand awareness.

With Instagram stories, there is no need to provide an extensive chunk of text or captions, because of the amount of time it lasts. If you plan your stories out correctly, you will need very minimal text to drive a message. If the viewer has to back tap or pause the story in order to read the text it may be too wordy. Try keeping the words in the story between 5-15 words per image or video.

One of the most obvious differences of posting on your Instagram story, compared to your actual Instagram feed is that you are posting a compelling story every time you post. You don’t have to do everything by the book when posting on Instagram stories, but you should ensure that there is a natural flow when going to the next story and that it is beneficial. Say for instance there is an event occurring that day and you want to feature it on your page, but you are unsure of how to integrate it into the flow of your feed. Instagram stories are the perfect tool to include this content. 

If you find that your viewership decreases further down your story, try creating a storyboard or mood board to plan out your story. This is a great way to strategize your story prior rot posting to continue enticing your audience. If your Instagram story shares a timeline or narrative it'll encourage your viewers to stay tuned.

Story By: Daija McElwee

The Best Food and Beverage Advertising Trends of 2017

The Best Food and Beverage Advertising Trends of 2017

Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.

Marketing's Move to Augmented Reality

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Augmented Reality is the integration of digital information and media in a user's day to day in real time. There is not a tremendous amount of AR technology around currently, many have heard of the heads up windshields or Google glass as being the leaders in this "new reality".

However, AR isn't a completely foreign concept, it's history dates back to 1998 when the yellow light to indicate the first down in football was introduced. AR's integration into society is subtle but not far fetched. By utilizing AR, users are already able to use the most direct, fastest route to their destinations using GPS. In addition, imagine yourself shopping and able to see which foods fit into your dietary restrictions or which couch would look the best in your living room before you buy it. While it seems futuristic in nature, brands are already investing millions to billions on research and development of a new user integration. 

Mira Prism is a new augmented reality headset you can use with your iPhone for just $99. The Mira Prism has many holographic game capabilities as well as user to user sharing. Oddly enough, the Prism does not use electronics, it simply reflects the iPhone's screen onto optimized coated lens which superimposes graphics onto the real world. As AR technology becomes more widely spread across users worldwide, it will be important for marketers to have an innovated and immersive strategy on how to incorporate their brand in a virtual setting.

Story By: Reshma Brahmbhatt 

Meet Devyn

Meet Devyn

Meet Devyn, our newest Digital Media Marketing Coordinator. Determined to surround herself with collaborative creatives in a workplace that would accept her love of digital media marketing, authentic relationships and a good happy hour, Devyn knew Imagine was the place for her.

 

 

Keeping up With Social Media Trends

Keeping up With Social Media Trends

Social media changes by the second. There are new platforms arising, endless updates and constant features being unveiled daily. It is easy to fall behind in this fast-paced environment, but thankfully there are endless resources that your brand can take advantage of so that you can remain competitive.

All Fingers Point to Video

All Fingers Point to Video

The proof is in the puddling: (if you haven't heard already) video is the future of the digital landscape.