digital media

Google Introduces Machine Learning to Ad Products

Google Introduces Machine Learning to Ad Products

Google announced in July new machine learning features to make YouTube and search ads more effective. On YouTube, a platform with more than 1.5 billion users, the new features will allow advertisers to not only optimize campaigns for views and impressions but “maximize lift” to reach people who are most likely to consider a brand after seeing a video ad.

The Best Food and Beverage Advertising Trends of 2017

The Best Food and Beverage Advertising Trends of 2017

Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.

Facebook Cracks Down on Accidental Clicks

Facebook Cracks Down on Accidental Clicks

With pressure rising for accurate reporting across all digital media, Facebook announced this month that it will improve efforts to differentiate between actual clicks and accidental clicks.

Marketing's Move to Augmented Reality

What is agument.png

Augmented Reality is the integration of digital information and media in a user's day to day in real time. There is not a tremendous amount of AR technology around currently, many have heard of the heads up windshields or Google glass as being the leaders in this "new reality".

However, AR isn't a completely foreign concept, it's history dates back to 1998 when the yellow light to indicate the first down in football was introduced. AR's integration into society is subtle but not far fetched. By utilizing AR, users are already able to use the most direct, fastest route to their destinations using GPS. In addition, imagine yourself shopping and able to see which foods fit into your dietary restrictions or which couch would look the best in your living room before you buy it. While it seems futuristic in nature, brands are already investing millions to billions on research and development of a new user integration. 

Mira Prism is a new augmented reality headset you can use with your iPhone for just $99. The Mira Prism has many holographic game capabilities as well as user to user sharing. Oddly enough, the Prism does not use electronics, it simply reflects the iPhone's screen onto optimized coated lens which superimposes graphics onto the real world. As AR technology becomes more widely spread across users worldwide, it will be important for marketers to have an innovated and immersive strategy on how to incorporate their brand in a virtual setting.

Story By: Reshma Brahmbhatt 

Recap: Double Tap the Keg #2

Recap: Double Tap the Keg #2

If you weren’t able to make it to our Double Tap the Keg event last week, this post is will help minimize your FOMO and fill you in on everything that you missed at the event. If only we could pour you a nice Vienna Lager from Devils Backbone... too bad we drank it all!

Reach vs. Impressions

Reach vs. Impressions

We know that social media jargon can be tough to keep up with. That's why we do our best to effectively explain social media return on investment (ROI) to our partners. If you're measuring ROI on social media, you are most likely aware that it's important to track impressions and reach; however, these two terms are commonly confused or used interchangeably in the social media realm.