Jessica Levin has lived and breathed advertising and marketing for over 20 years. She loves every conversation from digging into what brands stand for and where they differ. To Jessica, there are so many puzzle pieces to build as a plan rolls into place thinking about how the message can be translated to emails, social posts, blogs for a website. Jessica now works with teams to define their audience and customers.
Google announced in July new machine learning features to make YouTube and search ads more effective. On YouTube, a platform with more than 1.5 billion users, the new features will allow advertisers to not only optimize campaigns for views and impressions but “maximize lift” to reach people who are most likely to consider a brand after seeing a video ad.
I’ve always loved traveling, which is why I am so incredibly excited to embark on my next adventure with Imagine Media: working remotely for a year while traveling to 12 different cities in 11 countries. I’ll be traveling with a program called Remote Year, so I’ll be living and working with 40 new friends in each city.
Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.
Augmented Reality is the integration of digital information and media in a user's day to day in real time. There is not a tremendous amount of AR technology around currently, many have heard of the heads up windshields or Google glass as being the leaders in this "new reality".
However, AR isn't a completely foreign concept, it's history dates back to 1998 when the yellow light to indicate the first down in football was introduced. AR's integration into society is subtle but not far fetched. By utilizing AR, users are already able to use the most direct, fastest route to their destinations using GPS. In addition, imagine yourself shopping and able to see which foods fit into your dietary restrictions or which couch would look the best in your living room before you buy it. While it seems futuristic in nature, brands are already investing millions to billions on research and development of a new user integration.
Mira Prism is a new augmented reality headset you can use with your iPhone for just $99. The Mira Prism has many holographic game capabilities as well as user to user sharing. Oddly enough, the Prism does not use electronics, it simply reflects the iPhone's screen onto optimized coated lens which superimposes graphics onto the real world. As AR technology becomes more widely spread across users worldwide, it will be important for marketers to have an innovated and immersive strategy on how to incorporate their brand in a virtual setting.
Story By: Reshma Brahmbhatt
If you weren’t able to make it to Digital Summit 2017, have no fear! I narrowed down my notes to 12 key lessons to remember. It was exciting to the variety of topics on the line up, but I was even more thrilled to see how Social Media was incorporated into most all themes discussed. Click here to see the full lineup of speakers and pre-register for next year!