data

A Quick Guide to Facebook, Data & Targeted Marketing

A Quick Guide to Facebook, Data & Targeted Marketing

Whether you’re a marketing professional or not, odds are good you’ve heard about Facebook and data privacy in the news lately. But what does it all mean for you, as a user, business or advertiser? We’re here to help clear the air with what you need to know about data and social media, what you can do to protect your data and what it all means for the future of social media marketing.

Why Your Google Analytics and Facebook Clicks Data Are Different

Why Your Google Analytics and Facebook Clicks Data Are Different

If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!

Twitter Curator?!

In a data driven world Twitter has launched Curator to help brands and marketers compile "real-time insights into trending topics and conversations on Twitter." Twitter has made this introduction in an effort to provide tools for media organizations and help keep Twitter users on Twitter. You can check out more details on Curator capabilities over at Mashable.