customer service

Building Brand Loyalty With Community Management

Building Brand Loyalty With Community Management

Have you tagged a brand in an Instagram story or post and received a response from the brand? If you have, you probably can relate to how cool it was to interact with one of your favorite brands online. Attracting and retaining a loyal audience should be a priority in any social media strategy. Dedicating time to building your online community will create a network of users who are ambassadors for your brand. In order to establish and nurture that relationship, you have to generate a sense of community. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Customer service doesn’t just take place over the phone or in a store anymore, it’s also necessary on social media.

On the Rise: Messaging Apps

On the Rise: Messaging Apps

The days of going into a store and having a conversation about a product are phasing out. With online communication so present in this digital age, more people prioritize that over face-to-face communication. With increasing popularity in this communication style, Facebook published a new report showing just how much of a benefit it yields for businesses.

Social Media Best Practices: Food + Beverage Industry

Social Media Best Practices: Food + Beverage Industry

According to Hootsuite, 80% of the Food and Beverage Industry uses social media instead of traditional marketing to nurture leads, improve ROI, and stay in the know about customers- and competitors.
If you can create an emotional connection to your food, drinks, or ambiance, you will not only gain new customers, but you will retain them. 

The Marketer's Social Media Survival Guide

The Marketer's Social Media Survival Guide

After years of testing the best strategies, we’ve compiled some tips to help you enjoy the benefits of social media without wasting precious time and effort.

Customer Service on Social Media: Are You Doing it Right?

Customer Service on Social Media: Are You Doing it Right?

If there’s one major area of any Social Media Strategy that we would have to choose to be the #1 to focus on, it would be building relationships. Whether you’re sending messages to them, or receiving their message, you’re creating a community. Is this community a positive place? Are you responding to ALL inquiries, comments, or questions? If the answer to any of these questions is no, it’s time to take a look at your brand is extending the Customer Service arm online.