As an ambassador at Imagine Media, I have the ability to dive deep into all things marketing. Whether that includes managing partner accounts with the account team, attending networking events with the sales team or creating visually appealing content with the creative team, there is no holding back on my learning experience here. Our in-house creative team who focuses on photography, styling and video makes my ambassador experience even more unique. Coming from an alternate career background, I did not know the myriad elements of the creative strategy.
It’s vital to keep a pulse on your customer’s aesthetic expectations of your brand in order to be creating content that’s visually engaging. Here at Imagine, we have a very talented Creative Team, but it takes work to research and stick with current with trends. Thankfully, Shutterstock helps us stay ahead of the curve - aesthetically speaking. They recently released an interactive infographic predicting creative and visual trends for 2019 based off the hundreds and thousands of images, graphics, videos, and music searched for and downloaded by their customer base. Their report was broken down to major and rising creative trends, outlining the concepts and components behind each look.