content marketing

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

New Feature: Instagram Allows Brands to Turn Influencer Posts into Ads

Instagram’s new Branded Content Ads option is here to help brands make the most of Instagram marketing. The feature will now let companies promote any organic content posted by influencers, specifically partnerships and sponsored content.

Why Your Brand Needs a Blog in 2018

Why Your Brand Needs a Blog in 2018

If you’re here, you clearly value quality content from a brand you trust. And that, in a nutshell, is why every brand should have a blog in 2018. But, in all seriousness, there are dozens of reasons a blog is a smart marketing strategy. Check out our most compelling reasons below!

6 Social Media Behaviors to Avoid

6 Social Media Behaviors to Avoid

With over 2.8 billion active users on social media, there's no denying that social plays a key role for businesses and marketers alike. It is a loss for any business to not be taking advantage of this resource. So, assuming your business is already on social, there are 6 main behaviors that you want to avoid to be ensuring that you are leveraging your social media rather than getting lost in the crowd.

5 Ways to Benefit from Working with a Social Media Marketing Agency

5 Ways to Benefit from Working with a Social Media Marketing Agency

Summer can be a hectic time for small businesses and you might feel the need to cut a few things off of your heavy schedule. One thing you shouldn’t cut? Media marketing. It’s a lot of work, we know. But summer is the perfect time to step up your game, and an agency will help you do just that. Here’s why.

All Fingers Point to Video

All Fingers Point to Video

The proof is in the puddling: (if you haven't heard already) video is the future of the digital landscape.