campaigns

Understanding Google Analytics Terminology

Understanding Google Analytics Terminology

We know that keeping up with digital media lingo can be a task in and of itself which is why we have listed some of the most common Google Analytics terms and their definitions to help you quickly grasp what they mean, so you can focus on capitalizing from the software rather than Googling what it is telling you.

How to Size Up Your Competition on Social

How to Size Up Your Competition on Social

Some of the Imagine Media team recently attended a Shopify meetup here in Atlanta (along with our rockstar client Nicely Built) and were inspired by all the speakers. We were especially impressed with advice from the e-marketers at Springbot on how to get a read on your competitors’ social media advertising strategies. Here are five tips, based on their advice and our experience, that you can use to size up your advertising competition on social.