Today, you can’t have a strong branding strategy without strong imagery. Photography is one of the keys to beating competitors and staying ahead of the game when it comes to presenting your brand. When planning out your photoshoots, there are a few of things you should always remember.
Have you ever wondered what’s the best way to connect with your audience? Well, the answer may be comedy. Comedy is a way to be vulnerable and real with your audience. Because we believe in building real relationships, not just profiles, we invited a group of local comedy experts to join us for our 11th Double Tap the Keg panel event at the Imagine Media studio.
There are loads of articles online telling you how to improve and grow, and while they’re extremely helpful for those learning how to further their brand image and value, if you’re looking for advice on how to launch your brand on social, they may leave you feeling a little lost. If you’re wondering where to start that journey, welcome. We’re here to tell you how to do just that.
First impressions are everything, and your brand stands as the gateway of first impressions for your business. Good branding not only increases the value of your company, but it also encapsulates everything you aim to communicate to your clients. There’s a common ground where businesses struggle with branding and that is remembering that as customers evolve over time; your branding can’t get left behind. We’ve rounded up some crucial mistakes to avoid when making branding decisions and building a brand strategy.
Not all the action during the Big Game was happening on the field. Every year, Twitter announces winners from its #BrandBowl, a competition between brands to see who inspired the most engagement and activity on Twitter during the big game. This year, apart from memorable performances by Adam Levine’s tattoos and Sponge Bob’s ‘Sweet Victory,’ we saw some impressive and surprising campaigns by a number of brands. Hint: All winners leveraged video content in their tweets
Creating brand guidelines for your company is a complicated process that involves a number of important decisions that can affect how your brand is perceived. One of the most important, and often overlooked, decisions is what typography to use for your marketing materials.
Just as the words you choose to write are important, the aesthetic in which you present them is equally as important in determining what mood you are trying to communicate. Differences in typeface can convey your brand's personality. Some are recognized as informal, while others are louder, and some are more classic.
It’s up to you to decide how your brand’s typography will influence the psychology of your communication to your audience. When chosen correctly, the right font will help your audience identify the brand’s attitude. Once selected, it’s of course very important to be consistent with your typography throughout your marketing strategy. Just as color creates a brand identity, so will your typeface.
So, how do you choose the correct typeface for your brand? This decision can be more challenging than some of the more obvious branding steps like designing a logo or pairing a color scheme. It’s easy to get caught up in the terminology of typeface and the different fonts can all blur together!
We recommend beginning this selection process the same way we begin many of our creative efforts: by creating a mood board. Screenshot some of your favorite font pairings that you’ve seen in other brands to compare and decipher your preferred font selections. You want to make sure these choices are readable, and also on-brand as far as your voice and personality. You can also look for trends in your industry to see what typefaces brands prefer.
One great tool to use when educating yourself about fonts is the WhatFont app. Once installed, this will identify what fonts have been used on websites that you are browsing. This tool is also helpful to learn how to mix and match different typefaces to create contrast throughout your branding.
At the end of the day, consistency with your overall brand voice is the most important factor when selecting fonts. Choosing the typeface is an important step in the branding process that deserves just as much as attention as the more obvious stages in creating your brand identity.
Story By: Sophie Duncan