brand awareness

5 Ways to Use Pinterest for ANY Business (Yes, Even Yours!)

5 Ways to Use Pinterest for ANY Business (Yes, Even Yours!)

At the start of 2018, Pinterest reached 175 million active monthly users. Of those, 40 percent of new sign-ups are men and the majority of active pinners are below 40. Don't make the mistake of writing off Pinterest too soon! Check out these five ways any business, and I mean ANY business, can use Pinterest to reach relevant audiences and marketing goals.

Why Your Brand Needs a Blog in 2018

Why Your Brand Needs a Blog in 2018

If you’re here, you clearly value quality content from a brand you trust. And that, in a nutshell, is why every brand should have a blog in 2018. But, in all seriousness, there are dozens of reasons a blog is a smart marketing strategy. Check out our most compelling reasons below!

Instagram's New Branded Content Tools

Instagram's New Branded Content Tools

Instagram is a powerful platform that allows businesses to build relationships with their customers. One influential way for a business to create brand awareness on social media is to leverage partnerships with influencers. Branded content campaigns from these partnerships allow for users to hear about products from the influencers they already follow and trust. Recently, Instagram expanded their branded content tools for businesses, and here’s what you need to know…

5 Best Books to Channel Your Inner #GirlBoss

5 Best Books to Channel Your Inner #GirlBoss

With summer right around the corner, it’s time to stock up on some poolside reading material. Mixed in with the latest mystery novel and guilty romance, try adding some of these motivational and informative books to enhance your #girlboss knowledge!

The Importance of a Content Calendar

The Importance of a Content Calendar

Mindlessly posting content can raise brand awareness, but it is important to go one step further to decipher what story you are trying to tell. A simple (and fun) way to ensure that you are posting purposeful content is to create a content calendar.

Choosing the Best Social Media Platforms

Choosing the Best Social Media Platforms

Launching your brand on social media can be intimidating. It can be extremely challenging but following some of these tips will help lead to a successful social media launch.