If you’re here, you clearly value quality content from a brand you trust. And that, in a nutshell, is why every brand should have a blog in 2018. But, in all seriousness, there are dozens of reasons a blog is a smart marketing strategy. Check out our most compelling reasons below!
Storytelling has been part of society in social and cultural contexts for centuries. Sharing stories is part of everyone’s day to day lives whether it be for educational or entertainment purposes. We are social beings and we typically enjoy sharing or at least listening to other’s stories. That is the exact reason why you should be actively sharing your brand’s story to your target audience.