analytics

5 Ways to Track Store Visits from Social Media

5 Ways to Track Store Visits from Social Media

What’s a business to do when they want offline conversions in an online world? We’ve got your back with some easy strategies to drive in-store traffic AND effectively track results.

Why Your Google Analytics and Facebook Clicks Data Are Different

Why Your Google Analytics and Facebook Clicks Data Are Different

If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!