advertising trends

Where You Should be Spending Your Advertising Dollars in 2018

Where You Should be Spending Your Advertising Dollars in 2018

It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019. 

Why you should be using Popups on your Online Store

Why you should be using Popups on your Online Store

No one likes pop ups, yet they are nearly impossible to avoid. Why would ecommerce owners, who are constantly working to win over the hearts of their audience, use this annoying marketing tactic? The simple answer… they work.

The Best Food and Beverage Advertising Trends of 2017

The Best Food and Beverage Advertising Trends of 2017

Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.