While Twitter has always been an important platform for offering quick customer service and pithy one-liners (ideally ones that go viral), it has the potential to become as big of an advertising channel as Facebook, Instagram or LinkedIn, if you know how to target your audience. Check out the top 3 things we’re most excited about when it comes to Twitter ads:
Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.
What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.
It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.
according to Facebook, an average of 62% of surveyed people report doing most of their holiday shopping in December and 1 in 4 shoppers make their purchases between December 11-20. So for all the last-minute shoppers and advertisers out there, here are nine ways to optimize your social media this holiday season.
Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.