Instagram’s new Branded Content Ads option is here to help brands make the most of Instagram marketing. The feature will now let companies promote any organic content posted by influencers, specifically partnerships and sponsored content.
It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.
Knowing that there are over two billion users on Facebook and that organic reach is sparse, most people and businesses have accepted the fact that Facebook Ads can be extremely powerful.
So, hopefully, you are already taking advantage of Facebook ads since they can have a huge impact for your brand.