Yes, you read that correctly. Despite the recent Cambridge Analytica scandal, Facebook is developing a new ad targeting option which would enable brands to target users based on predicted actions. Meaning, you could receive a Facebook advertisement based on things you haven't done yet.
It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019.
Knowing that there are over two billion users on Facebook and that organic reach is sparse, most people and businesses have accepted the fact that Facebook Ads can be extremely powerful.
So, hopefully, you are already taking advantage of Facebook ads since they can have a huge impact for your brand.
According to a recent report from 4C Insights, brands have spent 60% more on social media advertising in the first quarter of 2017 compared to the same period in 2016. Brands were also more likely to say social was a core part of their advertising strategy than a year ago.