ads

Will Facebook Ads be able to Predict the Future?

Will Facebook Ads be able to Predict the Future?

Yes, you read that correctly. Despite the recent Cambridge Analytica scandal, Facebook is developing a new ad targeting option which would enable brands to target users based on predicted actions. Meaning, you could receive a Facebook advertisement based on things you haven't done yet. 

Advertising on Snapchat

Advertising on Snapchat

Not only has Snapchat’s stock taken some billion dollar hits recently (lookin’ at you Rihanna and Kylie), the multimedia messaging app has also lost popularity among its’ users due to the most recent software update which altered the layout and user-friendly appeal of the app.

Reddit Introduces Native Mobile App Ads

Reddit Introduces Native Mobile App Ads

The front page of the internet, aka Reddit, is developing native ads for its popular mobile app. The new ads, called native promoted posts, will launch on iOS on Monday, March 19.

Where You Should be Spending Your Advertising Dollars in 2018

Where You Should be Spending Your Advertising Dollars in 2018

It is no secret that social media has evolved into a powerful marketing tool over the years. It's also no secret that organic content no longer cuts it; if you want your content to be seen, you need to be putting money behind it. According to Statista, social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion in 2014 to $31 billion in 2016 and spending is only projected to increase. In the U.S. alone, social media spending is anticipated to surpass $17.34 billion in 2019. 

5 Steps to Social Media Advertising Success

5 Steps to Social Media Advertising Success

If you’re just getting started with social media advertising, it can seem pretty intimidating at first. Luckily, we have an easy, five-step method that’s sure to get you on the road to social media success!

Pinterest Introduces Promoted Videos

Pinterest Introduces Promoted Videos

The current social media trend seems to be where video goes, advertising dollars soon follow (see: Instagram Story ads, Snapchat’s expanded advertising platform.)  Pinterest hopped on the bandwagon this week by rolling out Promoted Video Pins to all advertisers.

Leveraging Facebook Ads for Your Business

Leveraging Facebook Ads for Your Business

Knowing that there are over two billion users on Facebook and that organic reach is sparse, most people and businesses have accepted the fact that Facebook Ads can be extremely powerful. 
So, hopefully, you are already taking advantage of Facebook ads since they can have a huge impact for your brand.  

Social Media Advertising Spend Up 60% in 2017

Social Media Advertising Spend Up 60% in 2017

According to a recent report from 4C Insights, brands have spent 60% more on social media advertising in the first quarter of 2017 compared to the same period in 2016. Brands were also more likely to say social was a core part of their advertising strategy than a year ago.