At Imagine Media, we're big fans of moving content and have produced countless videos for our partners. It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Instagram or Facebook, video content on social media is what we think brands should focus on this year. How can you start incorporating video content in your social media strategy to engage your followers? We've listed a few ways that you can approach your social media video content below.
Storytelling videos are a great way to advertise your next campaign without sounding "salesy" to your followers. The goal of a storytelling video is to connect with your followers on an emotional level. These type of videos create more engagement and are more likely to be shared because it is relatable to your audience. Check out this example we created for our partner, Fana Jewelry when they launched their campaign "#MyFanaLoveStory".
We create stop-motion videos all the time for our partners while on photo shoots. There are a ton of fun and creative ideas you can do with any product of yours. Adding stop-motions to your feed will 100% spice up your content and keep your followers interested in your post. See a few of our favorite stop-motions that we have produced to get your right brain turning.
Gifs are perfect if you are wanting to add a mix of pop culture and humor to your content. GIPHY is one of the most popular sites to find some of the best gifs for your posts. We highly recommend searching through GIPHY after a big pop culture event like an award show to stay on top of the most trendy gifs.
While animations have been around for a while now, they still bring life to your feed and there are many ways to incorporate them into your content. We love animating our partner's Facebook Covers or using animations to make a huge announcement on Instagram Stories.
Cinemagraphs are a combination of photography and videography. Big brands like Coca-Cola are just now using cinemagraphs in their social media content. They are such a unique element that will have your followers scrolling back to see your post. In most cinemagraphs, there is usually one moving element. It is still a unique video idea that we recommend that you jump on this trend soon! Check out a few of our examples on our YouTube channel here.
Remember you only have seconds to stop someone’s thumb from scrolling and to grab their attention so let's make it count. Grab their attention, deliver value, pitch them and then convert. Visit our YouTube channel to see our best video work that we have created for our partners.
Story By: Barbara Rego