Twitter Strategy

Recap of Twitter’s 2019 #BrandBowl

Recap of Twitter’s 2019 #BrandBowl

Not all the action during the Big Game was happening on the field. Every year, Twitter announces winners from its #BrandBowl, a competition between brands to see who inspired the most engagement and activity on Twitter during the big game. This year, apart from memorable performances by Adam Levine’s tattoos and Sponge Bob’s ‘Sweet Victory,’ we saw some impressive and surprising campaigns by a number of brands. Hint: All winners leveraged video content in their tweets

6 Tips for Gaining Twitter Followers

6 Tips for Gaining Twitter Followers

Social media platforms are constantly updating and changing their algorithms to create a more personalized and authentic user-experience, and Twitter is no exception. While it’s exciting for individuals, it has made gaining followers for businesses tougher than ever before.