Learn how you can fly above the rest on Twitter with these simple steps.
We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:
See those little blue and white check marks next to the user handles? Yeah, you recognize that symbol. You see it next to the names of celebrities, well-known athletes, and big-name companies like Apple. You also most likely know that that little check mark means that the account its attached to is “verified.” But what does that really mean?
Talk about #MondayMotivation! Today is MLK Day, a day well spent honoring, celebrating, and reflecting on a man whose fight for equality and freedom created a strong legacy and continues to influence our country. Not surprisingly, Twitter is buzzing with MLK-related content, and we’re loving following along.
This past Friday, Twitter reported that for Q2, the platform had 328 million total users. While seemingly a large number, it's also the exact same number reported in Q1. In short, Twitter didn't grow its user base for an entire quarter. So what does this mean for businesses utilizing Twitter? Is there still a point to Tweeting to a seemingly stagnant user base? Perhaps surprisingly, the answer is yes!