It’s vital to keep a pulse on your customer’s aesthetic expectations of your brand in order to be creating content that’s visually engaging. Here at Imagine, we have a very talented Creative Team, but it takes work to research and stick with current with trends. Thankfully, Shutterstock helps us stay ahead of the curve - aesthetically speaking. They recently released an interactive infographic predicting creative and visual trends for 2019 based off the hundreds and thousands of images, graphics, videos, and music searched for and downloaded by their customer base. Their report was broken down to major and rising creative trends, outlining the concepts and components behind each look.
Amidst the slowing growth of Facebook and Twitter, Pinterest is celebrating a milestone of 250 million users. Launched back in 2010, Pinterest has taken the world by storm allowing users to engage in a way that, prior to their launch, had yet to be tapped in to. With a single click of a button, hundreds upon thousands of ideas can now be saved in a highly organized manner.
Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.