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A Social Media Shift You Should Keep An Eye On

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Facebook has always reigned king-of-the-social-media-world. For a long time, Facebook has been the leading social media platform among teens. This generation was so attracted to the platform because it provides an easy way to connect with friends, create events, and find out information on businesses or celebrities. In 2014-2015, the PEW Research Center reported that 71% of teens used Facebook and no other platform was even close to that statistic. However, in the last 10 years, many new social media platforms have been released such as Instagram, Twitter, and Snapchat. The introduction of these has created a major shift in the use of social media.

Recently, PEW reported that now only 51% of teens use Facebook regularly. YouTube, Instagram, and Snapchat have officially outgrown Facebook and it looks like over time teen Facebook users are going to continue declining. With the increase in smartphones, 45% of teens feel the constant need to be online. These platforms fit the needs of teens now more than ever. Social media is constantly evolving, which makes it vital to know which platforms are best for your audience.

So you may be wondering how this may affect your business practices on social media? If your current target audience includes teens ages 13-18 you may want to shift your focus. Instead of concentrating a lot of your ad spend or posts on Facebook, it may be wise to move to Instagram.

It's important to note that even though Facebook is declining for teens, it has not for adults. However, there are predictions that eventually it will start declining for people in their 20's. Knowing where your target audience is spending a lot of their time is key to marketing your business or product. This important change should be noted because it may affect your social media strategy moving forward. As time goes on, you will want to keep an eye on this because it is only going to evolve more!

Keep up with Imagine Media for all upcoming social media news!

Story By: Hannah Lagod

 

 

Instagram To Introduce Mute Feature in Feed

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Good news is on the way for Instagram users who wish they could temporarily mute some of their friends’ posts. Instagram has announced they will be introducing a feature that will allow users to select which of the profiles they follow will actually show up in their feeds, without actually unfollowing anyone.

Following Facebook’s example who have had an option similar to this for years, muting someone's posts on Instagram will not let the other user know that you opted out of their posts.

This new feature will hopefully help users to avoid social drama or losing followers if they want to avoid seeing profiles that post too frequently, or post content that they simply are not interested in or do not want to see.

When the mute feature officially hits accounts in the upcoming weeks, to access it you’ll simply click on the ellipsis in the top right of the photo. This will give you the option to mute or unfollow the profile.

Once you’ve muted a user, you’ll still be able to visit their profile and see their posts at your own leisure, but the posts will not appear in your newsfeed.

What do you think of this new Instagram feature? Let us know and keep up with Imagine Media for more social media news.

Story By: Sophie Duncan

Social Media Wins #SB50

Yes, we said it. The Imagineers aren't your average "Sports Fans", but you could have caught us all glued to the TV on Sunday night. No, not for the game, but for the commercials. And not for the reason you're thinking either (entertainment). With previous Social Media "wins" during huge pop culture events including the famous Arby's Pharrell moment and the Oreos Super Bowl moment, we're always on the lookout for the next trending topic to relate to one or more of our clients. In this post, we'll be talking biggest Social Media Moments. 

Let's get this started with the Social Giant itself, Facebook. With 60 million active users and 200 million posts, it appears that Facebook won #SB50. Sorry, Twitter. Although Facebook's new Sport's Stadium had some trouble keeping up with the game, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way.

 The automaker aired four Super Bowl ads. "The Chase" came out on top on Facebook, garnering more than 14 million views Sunday night, according to Pixability. Helen Mirren's anti-drunk driving spot for Budweiser was right behind it with more than 13 million views but was the most-shared commercial on Facebook with more than 81,000 shares.”

 And let’s not forget that Half Time show. Hail Queen B!

 “While most people preferred Beyoncé to Coldplay during the halftime show, Coldplay's set attracted more conversation on Facebook with 9.3 million interactions from 6 million people. Beyoncé drew 8.8 million interactions from 5.2 million users. The ending with the two, along with Bruno Mars, was the most social moment on Facebook during the entire Super Bowl broadcast, with Lady Gaga singing the national anthem ranking third.”

Now Twitter hasn’t been having the best year, but the biggest moment for this mico-blogging site came at the very end. Being in the Social Media world, we know more than ever that the Entertainment Industry is over saturated with Product Placement and Promotion (how did Jeep beat out other brands, by the way?) this moment came as a surprise to us all, and led the Twitterverse to question if Peyton Manning is getting more than enjoyment out of popping open a Budweiser to celebrate his win.  ICYMI, Manning mentioned that he was going to celebrate by kissing his children and wife, drinking a Budweiser, and thanking the Man Upstairs, therefore handing the Beer Manufacturer $3.2 Mil in free advertising. Twitter influencers including Jimmy Kimmel and more jumped on the opportunity to call out this blatant product mention, and Budweiser was quick to let us know (via Twitter) that they were as surprised as we were. Which begs the question, was Budweiser the overall champ?

Regardless, there was no question that Social Media saturated every ad. That’s what keeps us in the business, folks! 

Post by Margot Dukes