Last Monday, the Imagineers were joined for our weekly Lunch & Learn by Jessica Levin, a marketing agency guru turned freelance digital marketing strategist. Jessica has had extensive experience driving marketing initiatives and has worked on notable brands such as Southeast Toyota, Dick's Sporting Goods, Bank of America, Lowe's, Hilton Worldwide, Florida's Natural, and Baskin-Robbins.
The holiday season can be a stressful time of year that puts businesses to the test. The good news is that the consumer economy is solid and at a peak. 84% of consumers are saying that they will spend the same amount or more compared to last year on holiday shopping—91% of these being high earning millennials.