Social Media Management

Understanding Google Analytics Terminology

Understanding Google Analytics Terminology

We know that keeping up with digital media lingo can be a task in and of itself which is why we have listed some of the most common Google Analytics terms and their definitions to help you quickly grasp what they mean, so you can focus on capitalizing from the software rather than Googling what it is telling you.

The Marketer's Social Media Survival Guide

The Marketer's Social Media Survival Guide

After years of testing the best strategies, we’ve compiled some tips to help you enjoy the benefits of social media without wasting precious time and effort.

LinkedIn Advertising 101

LinkedIn Advertising 101

So you’re interested in starting LinkedIn advertising? You came to the right place! LinkedIn has a strong advertising platform where brands can build awareness, recruit new employees, drive traffic to their website and establish thought leadership. If you’re just getting started, these tips will help make your first campaign a successful one.

The Importance of a Content Calendar

The Importance of a Content Calendar

Mindlessly posting content can raise brand awareness, but it is important to go one step further to decipher what story you are trying to tell. A simple (and fun) way to ensure that you are posting purposeful content is to create a content calendar.

5 Quick Steps to Crafting Better Captions

5 Quick Steps to Crafting Better Captions

It’s no secret that social media is a visual business. As companies up the ante on visualization, stylized photography is almost a necessity to keep customers engaged with your brand. However, that doesn’t mean the little caption box below your beautiful photos should be ignored!