Social media is the most powerful tool when it comes to building brand awareness and gaining loyalty. With that, your “brand” is less of how you see yourself, and more of how others perceive your brand. You can, however, strategically guide your audience to perceive your brand in a way that corresponds to your overall vision for the brand.
Believe it or not, @comedycentral paid a whopping $7000 to be featured in one of @girlwithnojob’s instagrams. That’s right, one Instagram can put you back $7000 when it is featured on an account boasting 2.2 million followers. If you are anything like me, this number may cause your vision to blur because of your brain's inability to process spending that much money on an Instagram. However, once the $7000 fog cleared I began to think about the logical approach these companies are taking.