Social Media Glossary

Reach vs. Impressions

Reach vs. Impressions

We know that social media jargon can be tough to keep up with. That's why we do our best to effectively explain social media return on investment (ROI) to our partners. If you're measuring ROI on social media, you are most likely aware that it's important to track impressions and reach; however, these two terms are commonly confused or used interchangeably in the social media realm.

The Ultimate Social Media Terminology Glossary

The Ultimate Social Media Terminology Glossary

Whether you’re scratching your head over the difference between a retweet and a reply, or you’re ready to update your already extensive social vocab, this is for you.

Without further ado, The Ultimate Social Media Terminology Glossary (categorized by 6 major platforms).

Social Media for Beginners

Social Media for Beginners

Would you like to deepen your understanding of the social media phenomenon that dominates our world? If so, check out Imagine Media’s Social Media Glossary and feel more confident in joining the social media conversation.