Social Media Best Practices

How to Optimize Pinterest Content + Increase Exposure

How to Optimize Pinterest Content + Increase Exposure

Pinterest isn’t just for mommy bloggers and DIY crafters anymore. It’s a full-blown search engine. Did you know a recent study found that Pinterest users conduct over 2 BILLION searches each month? Plain and simple, Pinterest users are looking to buy. If you’re a brand with a female target market anywhere between the ages of 24-45, you should be on Pinterest and, most importantly, using it correctly. Here’s how to kick-start a successful Pinterest strategy for your brand.

Instagram Best Practices: Lifestyle Industry

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When it comes to Instagram, there are a lot of things people assume every person needs to have a successful reach. Aesthetic, good photos, personality, and so on. Instagram has become increasingly important for brands to reach an audience, especially brands that fall into the lifestyle category. People now use Instagram for jewelry inspiration, shopping research, and for places to buy lifestyle pieces. Not only that but now people share photos daily and tag friends in accounts for products they like or tag boyfriends to drop hints. Instagram is very quickly becoming a major outlet to reach a target audience. Here are a few quick tips to create a great Instagram feed for lifestyle products:

1. Aesthetic

As many already know, Aesthetic is everything on Instagram. It’s important to hone in on an aesthetic that makes your brand unique and lines up with their style of product. Sticking to brand colors and specific styles of photos should help create a cohesive look, and attract more followers to your page. At Imagine, we use a top 9 grid to create and keep an aesthetic for partners.

2. High-quality photos

The aesthetic of your Instagram account is important, but even cohesive content loses its luster if a photo isn’t high quality. High quality and professional photos consistently get more impressions and shares than lower quality photos. If you can see a sparkle in a diamond or all the details of an intricate dress design, it creates a more luxurious look not only to your account but to the product as well.

3. Models>Objects

Using a model in some photos, if not all, is a better practice for lifestyle Instagram pages. It reminds the viewer that there are people on the other side of the screen, not a catalog trying to sell them something. Putting human features in your photos gives an audience a feeling of personality, and feels more like a conversation rather than a sale scheme.

4. Communication

When people comment all the time “love” “beautiful” “the right one is my favorite” – show these people some love! As brands, you feel excited when people love your work, so you might as well tell them. It makes people more likely to want to interact with your brand more and replying in specific ways can help create a stronger brand voice. Communicating with people directly on Instagram can also help people figure out how and where to buy your products.

Story by: Amanda Carneglia

Imagine Recap: Last Week in Social Media News

Imagine Recap: Last Week in Social Media News

The top stories in social media news last week.

Top 7 Social Media Best Practices for Professional Businesses

Top 7 Social Media Best Practices for Professional Businesses

Social media is an excellent way to set your professional services business apart from the competition and to help meet company goals. But, as always, there is a right way and a wrong way to implement it. Check out these 7 best practices to set up your social media efforts for success.

Social Media Best Practices: Food + Beverage Industry

Social Media Best Practices: Food + Beverage Industry

According to Hootsuite, 80% of the Food and Beverage Industry uses social media instead of traditional marketing to nurture leads, improve ROI, and stay in the know about customers- and competitors.
If you can create an emotional connection to your food, drinks, or ambiance, you will not only gain new customers, but you will retain them. 

6 Social Media Behaviors to Avoid

6 Social Media Behaviors to Avoid

With over 2.8 billion active users on social media, there's no denying that social plays a key role for businesses and marketers alike. It is a loss for any business to not be taking advantage of this resource. So, assuming your business is already on social, there are 6 main behaviors that you want to avoid to be ensuring that you are leveraging your social media rather than getting lost in the crowd.