The top stories in social media last week.
Every few months a huge challenge starts trending on social media. Right now thanks to Drake’s new song “In My Feelings,” we have a dance challenge going viral. It has instantly become a hit, just like past challenges such as the running man challenge. Many celebrities have decided to jump on the bandwagon and make videos. Ciara, Russell Wilson, Millie Bobby Brown, and Will Smith are a few of the bunch that have posted their versions. All it takes is a hashtag and a video for you to instantly go viral. So you may be wondering, could a social media challenge be good for your brand?
Believe it or not, a social media challenge can help you increase engagement. Teens and social media users love trending topics like this so being a part of one or creating your own could help your business. Joining in on a trending challenge is an entertaining way to get interaction from your followers. For many, it may be unexpected to see a business jump in on a challenge. However, surprising your followers can be a great advantage. This move makes you distinctive and it can set you apart from others. Besides just jumping in on a viral video, you could even create your own! It may not be as famous as the Mannequin challenge or ALS Ice Bucket Challenge, but it could generate some great feedback from your followers. Along with that, create a hashtag to motivate your followers to join in and tag you in it. To get people even more involved try offering a contest or giveaway. If a gift card or anything free is involved, people will come running! This will motivate more people to jump in and give it a shot.
If you’re going to give this a shot have fun with it! However, make sure it matches your voice and style. If it doesn’t, maybe reevaluate or come up with a new idea. If you’re looking for a new engaging strategy, this could be perfect for you.
Story by: Hannah Lagod
Across the pond in England, the National Health Service is taking a stand on social media’s impact on mental health. The Royal Public Health Society is urging social media users to take the month of September off Facebook, Instagram, Twitter, and Snapchat.
While some avid users are committing to going completely cold turkey, others are are encouraging taking small steps such as avoiding social media after 6 pm or labelling the bedroom as a scroll-free zone.
While the organizers of Scroll Free September aren’t deeming social media as evil altogether, their intention for this initiative came from the desire to encourage balance. Although social media has completely revolutionized the way we communicate with each other, it can have some serious negative effects such as cyberbullying, poor sleep, depression, and anxiety. The event is intended to encourage users to check in with themselves and decide what aspects of social media make them feel good, and what parts have a negative impact on their well being.
Considering that social media is literally our job here at Imagine Media, we’re not sure if we could ever go cold turkey, but we are in full support of finding balance. We all feel digital overwhelm from time to time, and our best way to combat that is to put down our phones and get outside to exercise, meet friends for some good food (that we won’t put on our Instagram Story) or getting nose-deep in a good book in a moody coffee shop. If you choose to partake in Scroll Free September, we hope to see you back in October with a refreshed perspective on why social media is important and how to avoid the negativity. ✌🏼
Story By: Sophie Duncan
Facebook has always reigned king-of-the-social-media-world. For a long time, Facebook has been the leading social media platform among teens. This generation was so attracted to the platform because it provides an easy way to connect with friends, create events, and find out information on businesses or celebrities. In 2014-2015, the PEW Research Center reported that 71% of teens used Facebook and no other platform was even close to that statistic. However, in the last 10 years, many new social media platforms have been released such as Instagram, Twitter, and Snapchat. The introduction of these has created a major shift in the use of social media.
Recently, PEW reported that now only 51% of teens use Facebook regularly. YouTube, Instagram, and Snapchat have officially outgrown Facebook and it looks like over time teen Facebook users are going to continue declining. With the increase in smartphones, 45% of teens feel the constant need to be online. These platforms fit the needs of teens now more than ever. Social media is constantly evolving, which makes it vital to know which platforms are best for your audience.
So you may be wondering how this may affect your business practices on social media? If your current target audience includes teens ages 13-18 you may want to shift your focus. Instead of concentrating a lot of your ad spend or posts on Facebook, it may be wise to move to Instagram.
It's important to note that even though Facebook is declining for teens, it has not for adults. However, there are predictions that eventually it will start declining for people in their 20's. Knowing where your target audience is spending a lot of their time is key to marketing your business or product. This important change should be noted because it may affect your social media strategy moving forward. As time goes on, you will want to keep an eye on this because it is only going to evolve more!
Keep up with Imagine Media for all upcoming social media news!
Story By: Hannah Lagod