SEO

How to Optimize Pinterest Content + Increase Exposure

How to Optimize Pinterest Content + Increase Exposure

Pinterest isn’t just for mommy bloggers and DIY crafters anymore. It’s a full-blown search engine. Did you know a recent study found that Pinterest users conduct over 2 BILLION searches each month? Plain and simple, Pinterest users are looking to buy. If you’re a brand with a female target market anywhere between the ages of 24-45, you should be on Pinterest and, most importantly, using it correctly. Here’s how to kick-start a successful Pinterest strategy for your brand.

5 Steps to Better Integrate Google and Social Media Advertising

5 Steps to Better Integrate Google and Social Media Advertising

Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.

SEO with Relevance Advisors

SEO with Relevance Advisors

Here at Imagine, a big part of our culture is our weekly Lunch & Learns. We are always eager to learn something new to elevate our skillsets. Last week, we were lucky enough to be joined by Benjamin Rudolph from Relevance Advisors. He is an SEO and marketing expert. The team was able to absorb so much information revolving around SEO, and we wanted to share some tips and tools that can help you improve SEO for your business.

How to Optimize Your Pins for Pinterest

How to Optimize Your Pins for Pinterest

When utilized correctly, Pinterest has the ability to bring a TON of traffic to your website or blog. For many, Pinterest is the go-to place to search for interesting content, tips, blog posts, and more. So what does this mean in the large scheme of things? In order to make your pins, boards, and profile (and ultimately, your website!) appear in Pinterest searches, on top of great visuals, you’ll need strong keywords and SEO! Here's how to optimize Pinterest to its fullest.

Understanding Google Analytics Terminology

Understanding Google Analytics Terminology

We know that keeping up with digital media lingo can be a task in and of itself which is why we have listed some of the most common Google Analytics terms and their definitions to help you quickly grasp what they mean, so you can focus on capitalizing from the software rather than Googling what it is telling you.