Digital advertising isn’t just important, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Whether you’re spending nothing or spending millions on digital advertising, it’s time to look at how to integrate your strategies on each platform to generate the best results for your business. Check out these 5 tips to get on the road to better ROI.
We know that social media jargon can be tough to keep up with. That's why we do our best to effectively explain social media return on investment (ROI) to our partners. If you're measuring ROI on social media, you are most likely aware that it's important to track impressions and reach; however, these two terms are commonly confused or used interchangeably in the social media realm.
Before the digital age, determining the return on investment (ROI) of marketing served as a long-time mystery to marketers and executives alike... but today, things have changed dramatically. The floodgates have opened and data is everywhere.
The other day I was asked what purpose Snapchat serves for a business that Facebook, Twitter, or Instagram does not. I immediately thought of Victoria Taylor and Jorgen Sundberg's podcast, “A Guide to Social Storytelling on Snapchat.” Taylor explains how Snapchat’s story telling purpose allows consumers raw and real glimpses into companies, thus differentiating Snapchat from other popular social media platforms. Taylor also takes the time to cover the key to success on Snapchat, how to get more followers, and the ROI of Snapchat. Here’s my recap of the podcast, which is a must-watch for anyone interested in introducing their company to snapchat:
In a data driven world Twitter has launched Curator to help brands and marketers compile "real-time insights into trending topics and conversations on Twitter." Twitter has made this introduction in an effort to provide tools for media organizations and help keep Twitter users on Twitter. You can check out more details on Curator capabilities over at Mashable.