We’re breaking down why it’s worth it for your company to invest in creating a podcast.
The other day I was asked what purpose Snapchat serves for a business that Facebook, Twitter, or Instagram does not. I immediately thought of Victoria Taylor and Jorgen Sundberg's podcast, “A Guide to Social Storytelling on Snapchat.” Taylor explains how Snapchat’s story telling purpose allows consumers raw and real glimpses into companies, thus differentiating Snapchat from other popular social media platforms. Taylor also takes the time to cover the key to success on Snapchat, how to get more followers, and the ROI of Snapchat. Here’s my recap of the podcast, which is a must-watch for anyone interested in introducing their company to snapchat: