When utilized correctly, Pinterest has the ability to bring a TON of traffic to your website or blog. For many, Pinterest is the go-to place to search for interesting content, tips, blog posts, and more. So what does this mean in the large scheme of things? In order to make your pins, boards, and profile (and ultimately, your website!) appear in Pinterest searches, on top of great visuals, you’ll need strong keywords and SEO! Here's how to optimize Pinterest to its fullest.