Photography

Instagram Top 9

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You might be asking yourself, what is a Top 9 and why should my business care? We refer to the Top 9 as the first nine photos that appear on an Instagram profile’s feed. One of the details we focus on for our partners is making sure their Top 9 is always strategically curated. We pay attention to the feed's overall color scheme, how the images flow when your eye travels across the screen and the variety of images that appear in the feed.

When users are browsing the Explore tab and find a profile that strikes their interest, the next natural step is to visit the profile to see more content from that particular user. As they scroll through, those first nine photos can be a make or break in their decision to actually follow the account.

What are Instagram users looking for in the top nine? They want to relate to the content in some way. They want to see that the profile has been put together in a strategic, intentional way. They want the photos to tell a story, convey a feeling or establish an overall mood. There's no doubt that Instagram users connect with their followers through photography and the content has to be chosen to appeal to that particular target audience.

Similar to how the way you dress presents your personal style, your Top 9 can also establish a personal theme for your online presence. For example, let’s compare two Instagram accounts that have two very different moods: @annacmathias and @peachestopearls. Just by simply glimpsing each of these accounts, it’s clear that the users have different personal styles. These distinct styles are conveyed immediately within the Top 9 photos and each piece of content in their feed has been chosen to match the overall mood. 

At Imagine Media we also strive for these differentiating themes among our partners. During our first strategy meeting in the onboarding process, our team creates a mood board to reflect our overall goal for the new account’s Instagram feed. This helps drive the creative direction that our photo stylist and photographer will move forward with when pulling inspiration for the photoshoots. 

Now that you have a better understanding of the concept of a Top 9, you will notice how other Instagram users put this into practice. Be sure to follow Imagine Media on Instagram to see how we piece together our Top 9 each week!

Story By: Sophie Duncan
 

Focus Feature Comes to Instagram

Instagram users got an exciting surprise this week when the social media platform rolled out a new focus feature. For anyone who had serious envy of Apple’s portrait mode, this new option in Instagram Stories is sure to spark your interest! Users can now get the look of a professional photo within Stories section of the app.

You can find Focus next to familiar effects such as Boomerang and Superzoom. This feature will keep the subject’s face in focus while blurring the background behind it. This depth effect can be used on both the back and front camera, so prepare to up your selfie game!

We can’t wait to put this feature to use in our Instagram Stories! To use the Focus feature, head over to Stories and swipe to the Focus option. A prompt will appear asking you to “Find a face” and you’ll see your subject come into focus as the background blurs behind it.

Keep up with Imagine Media for more updates on social media news!

Story By: Sophie Duncan

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