Partnerships

What Does Instagram’s Branded Content Tool Mean for Your Business?

What Does Instagram’s Branded Content Tool Mean for Your Business?

Gone are the days of adding #ad, #sponsored, or #spon at the end of an Instagram post to indicate that it’s sponsored and/or branded content. Last month, Instagram expanded access to its branded content tools — now, when partnering with other creators, businesses, and/or brands, businesses can keep their partnerships transparent, which allows them to maintain an authentic and honest relationship with their audience.