Another advertising channel is on its way, and we’re here to tell you everything you need to know about it before it launches.
Facebook has always reigned king-of-the-social-media-world. For a long time, Facebook has been the leading social media platform among teens. This generation was so attracted to the platform because it provides an easy way to connect with friends, create events, and find out information on businesses or celebrities. In 2014-2015, the PEW Research Center reported that 71% of teens used Facebook and no other platform was even close to that statistic. However, in the last 10 years, many new social media platforms have been released such as Instagram, Twitter, and Snapchat. The introduction of these has created a major shift in the use of social media.
Recently, PEW reported that now only 51% of teens use Facebook regularly. YouTube, Instagram, and Snapchat have officially outgrown Facebook and it looks like over time teen Facebook users are going to continue declining. With the increase in smartphones, 45% of teens feel the constant need to be online. These platforms fit the needs of teens now more than ever. Social media is constantly evolving, which makes it vital to know which platforms are best for your audience.
So you may be wondering how this may affect your business practices on social media? If your current target audience includes teens ages 13-18 you may want to shift your focus. Instead of concentrating a lot of your ad spend or posts on Facebook, it may be wise to move to Instagram.
It's important to note that even though Facebook is declining for teens, it has not for adults. However, there are predictions that eventually it will start declining for people in their 20's. Knowing where your target audience is spending a lot of their time is key to marketing your business or product. This important change should be noted because it may affect your social media strategy moving forward. As time goes on, you will want to keep an eye on this because it is only going to evolve more!
Keep up with Imagine Media for all upcoming social media news!
Story By: Hannah Lagod
Pinterest has introduced a new business profile that gives users more creative freedom on how they display their brand on Pinterest.
Business accounts can add a new cover image that will highlight what content they want their page visitors to see first. By showing their most recently pinned items or highlighting a particular board, accounts can make use of this dynamic cover image.
We love to educate our partners on the benefits of different social platforms and Pinterest for business isn’t always the most obvious platform for some of our partners. Click here to learn how you can use Pinterest for any business and be sure to check in with our blog to stay up to date on social media news.
Story By: Sophie Duncan
With over 500 million active users on Instagram, it’s safe to say that the space is becoming increasingly more competitive for brands to be found, and their posts to be seen. To achieve success in this endeavor, not only is it is crucial to have a strong and consistent strategy, but it’s vital to stay in-the-know with the latest advancements and adjust your strategy accordingly.
Instagram is a powerful platform that allows businesses to build relationships with their customers. One influential way for a business to create brand awareness on social media is to leverage partnerships with influencers. Branded content campaigns from these partnerships allow for users to hear about products from the influencers they already follow and trust. Recently, Instagram expanded their branded content tools for businesses, and here’s what you need to know…
Facebook has been the leader in social media for over a decade and continues to support its message of connecting the world. The social media giant has recently added another item to its already impressive resume, providing TV shows. This idea comes after founder Mark Zuckerberg's mission to better connect the world using his platform.
Facebook informed the public earlier this year about the television idea highlighting shows to be short 5-10 minutes videos to further their reach of the 13-34 target market, more specifically those in the 17-30 group within their 2 billion active users.
The videos would be more aimed at internet competitor YouTube and less at mega online providers, Netflix and HBO, as many were speculating back in March of this year. The company will be expected to gain millions in revenue and further it's disruption of the $70 billion television advertising industry. However, the social media outlet is expected to be funding many of the original videos that will be posted in it's initial roll out and are willing to provide up to $3 million per episode! For the future, however, they are aiming to receive the funding and support from media companies whom sponsor the video content for 45% of the potential profits from the content.
Unlike Netflix, Facebook will be airing episodes per week in a more traditional approach versus Netflix's entire season drops, so no more binge watching and much more anticipation! The expected release of the original roll out of Facebook TV is scheduled for mid-August but has been speculaed to potentially be delayed depending on the content creation.
Story by: Reshma Brahmbhatt