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Understanding Generation Z: 5 Things You Need To Know

Understanding Generation Z: 5 Things You Need To Know

In celebration of the year that Generation Z becomes the largest generation globally, Snapchat published two different reports that touched on how to connect with Generation Z through media platforms and how to understand their digital-centric cultural behaviors.

Facebook to Introduce Video Premiere Feature

Facebook is introducing a new option for publishing videos that will allow users to post a pre-recorded video in a format similar to Facebook Live. The new feature will be titled “Premieres” and videos such as movie trailers, Facebook Watch shows, or other content will be tagged as a premiere. Facebook users will have the opportunity to engage with the content in real time, similar to how they do now with content that is delivered in the existing Live feature.

The goal of Premieres is to imitate the valuable communal-viewing experience that Facebook Live already encourages with pre-recorded videos. This new way to publish video will allow the users to react and interact through chat about the content as it’s being released in actual time.

The feature is currently being tested among a hand-picked group of video creatives and will be introduced to the general public in due course. We’re excited to discover how this update could help us continue to connect with audiences through social media!

Story By: Sophie Duncan

Reddit Or Not...

Reddit Or Not...

When communications director Victoria Taylor was fired from the popular sharing site, Reddit, the site moderators anticipated changes in the rhythm and content of the company. However, what they did not expect was the massive blackout which occurred as protest to the "without notice" firing of the popular employee.

Pinterest: Practice Makes Perfect

Pinterest: Practice Makes Perfect

Pinterest is more than just a creative way to kill time. In efforts to become a more professional marketing strategy, Pinterest has released a “Best Practice” guide to help not only explain the most effective ways utilize the application, but describe which pins work and which pins do not.