Marketing Tips

5 Steps to Social Media Advertising Success

5 Steps to Social Media Advertising Success

If you’re just getting started with social media advertising, it can seem pretty intimidating at first. Luckily, we have an easy, five-step method that’s sure to get you on the road to social media success!

How to Use Social Media to Improve Your Travel Experience

How to Use Social Media to Improve Your Travel Experience

Summer is right around the corner, and with the heat waves comes a little extra free time. What better way to enjoy your summer than checking some destinations off your bucket list and taking a trip! If you have some much-needed vacation time coming up in the next few months, check out how social media can help plan and share your unforgettable memories with others.

The Marketer's Social Media Survival Guide

The Marketer's Social Media Survival Guide

After years of testing the best strategies, we’ve compiled some tips to help you enjoy the benefits of social media without wasting precious time and effort.

5 Things Businesses Should Avoid on Social Media

5 Things Businesses Should Avoid on Social Media

Social media can be a powerful tool for your brand, which is why it is important to be aware of some of the major mistakes that people constantly make. Some of these may seem obvious, but it is crucial that we avoid these 5 things while navigating social media platforms.

How to Size Up Your Competition on Social

How to Size Up Your Competition on Social

Some of the Imagine Media team recently attended a Shopify meetup here in Atlanta (along with our rockstar client Nicely Built) and were inspired by all the speakers. We were especially impressed with advice from the e-marketers at Springbot on how to get a read on your competitors’ social media advertising strategies. Here are five tips, based on their advice and our experience, that you can use to size up your advertising competition on social.

The Biggest Challenge of Social Media Advertising and How to Overcome It

The Biggest Challenge of Social Media Advertising and How to Overcome It

Despite rapidly growing budgets, social media advertisers today still face the challenge of making people pay attention to their ads and go through with a purchase when shopping isn’t on their radar. These tips will help take your social media ads to the next level and leverage all those witty captions into actual sales.

5 Quick Steps to Crafting Better Captions

5 Quick Steps to Crafting Better Captions

It’s no secret that social media is a visual business. As companies up the ante on visualization, stylized photography is almost a necessity to keep customers engaged with your brand. However, that doesn’t mean the little caption box below your beautiful photos should be ignored!